Please pardon my lack of knowledge on writing about type - it is in fact, incredibly challenging for me since I have no clue what the right words to use are (something like wine-tasting). I will try my best nonetheless.
Typographi, in its latest post, introduced us to a new font that was released recently - Gotham Rounded. They equated the birth of this new font to Apple's release of the iPhone and as quoted in from the blog - "this release represents the merging of two white-hot trends in design: Gotham (
hugely popular since its 2002 release) and rounded type (an unwritten requirement of
Web 2.0 design)". Note about the original Gotham font(above): "
Gotham, the typeface chosen for the Freedom Tower cornerstone at the World Trade Center site, is distinguished by the uniformity in the width of its strokes and the absence of embellishments like serifs...
The typeface, Gotham, deliberately evokes the blocky, no-nonsense, unselfconscious architectural lettering that dominated the streetscape from the 1930's through the 1960's in building names, neon signs, hand-lettered advertisements and lithographed posters."
- NYTimes, 07/08/2004
- Read the article about the creation and use of the font!
Check out the new font (left)! I must say that I like it quite a bit, it's very modern but still preserves a certain "down-to-earth"yness (obviously not a word!) to it. Most of the time, rounded fonts (at least those that I know of) tend to convey a casual feel - Century Gothic? And this font, makes me feel the same way to a certain extent too - it kept reminding me of the salty fish-shaped biscuit (the name escapes me). It certainly evokes a different feel from its parent - the original Gotham.
Typographi, in its latest post, introduced us to a new font that was released recently - Gotham Rounded. They equated the birth of this new font to Apple's release of the iPhone and as quoted in from the blog - "this release represents the merging of two white-hot trends in design: Gotham (hugely popular since its 2002 release) and rounded type (an unwritten requirement of Web 2.0 design)". Note about the original Gotham font(above): "
Check out the new font (left)! I must say that I like it quite a bit, it's very modern but still preserves a certain "down-to-earth"yness (obviously not a word!) to it. Most of the time, rounded fonts (at least those that I know of) tend to convey a casual feel - Century Gothic? And this font, makes me feel the same way to a certain extent too - it kept reminding me of the salty fish-shaped biscuit (the name escapes me). It certainly evokes a different feel from its parent - the original Gotham.
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